• Lynnette Peck

Fashion Targets Breast Cancer

Fashion Targets Breast Cancer, the annual campaign by Breast Cancer Now, launched today and we are privileged to have been given images from the campaign.

They are asking us all to ‘Make a Statement’ by buying a piece from the campaign fashion collection to support Breast Cancer Now’s lifesaving research.

They have come up with an exclusive range for 2018 that has been hand-picked by some of the high-street retailers, including M&S, Debenhams, River Island and Simply Be.

Erica Davies
Instagram star Erica Davies

Erica Davies says: “I’m so proud to be a part of the Fashion Targets Breast Cancer campaign this year. To come together with such an amazing and strong group of women, all making our statement against breast cancer, was an incredible experience. Breast Cancer Now is a charity that is close to my heart and it’s very important to me to raise awareness of a disease that effects so many women. Everybody knows someone who has been affected and that needs to stop; now.”

The t-shirt Erica is wearing above is from M&S and is £15 and 30% goes to the charity and the dress Kat is wearing below is from Debenhams for £35 and 30% goes to the charity - they are both part of the range.

Each piece in the collection carries a minimum 30% donation to Breast Cancer Now during the six week campaign, to help make life-saving research happen.

Eight fashion influencers, including Erica and Kat, who each have a different and personal reason for supporting Breast Cancer Now and the Fashion Targets Breast Cancer campaign are all promoting the charity range of clothing.

The fashion influencer's line-up includes: Erica Davies (The Edited), Emma Thatcher (A Style Album), Natalie Lee (Style Me Sunday), Fran Bacon (The Fashion Lift), Kat Farmer (Does My Bum Look 40?), Tia Ward, Simran Randhawa and Diana Sirokai.

I know Erica Davies from when I too used to work on national newspapers. We were both fashion journalists. Plus, Kat Farmer is a wonderful supporter of my vintage fashion website. Both are enormously influential on Instagram so I am sure their involvement will help lift sales of the range for Breast Cancer Now.

Instagram influencer Kat Farmer

Kat Farmer says: “I’m so thrilled to be a part of this campaign alongside these seven amazing women, where our platforms and influence can be combined to raise money and awareness for Breast Cancer Now’s work. I wanted to be a part of the campaign this year as I truly believe fashion has the potential to empower women and give them confidence when they need it most. I hope we can encourage women across the UK to buy a piece from the Fashion Targets Breast Cancer collection and raise money for vital breast cancer research to stop women dying from this devastating disease.”

Shop the Fashion Targets Breast Cancer collection and show your support. #MakeAStatement

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